Product Range & Assortment

●      Range Alignment: Confirm your assortment is consistent across both your own website and David Jones. For example, ensure all seasonal product (such as Winter ranges) is available online during the applicable trading period.

●      Newness & Speed to Market: Review whether new products are being launched at the same time across your own website and David Jones. Timely product launches are critical to sales performance.

Pricing & Promotions

●      Pricing Consistency: Ensure product pricing is aligned between your own website and David Jones where applicable.

●      Promotional Activity: Review current promotional offers to confirm consistency and competitiveness across channels.

Stock Availability

●      Stock on Hand (SOH): Review size curve availability. Our ranking algorithm considers size availability and is more likely to surface products with a complete size curve to customers.

●      Key Style Availability: Ensure best-selling and high-demand styles remain adequately stocked across core sizes.

Visibility & Discoverability

●      Online Edits & Campaigns: Confirm your brand is featured in all relevant online edits.

●      Category Mapping: Verify products are assigned to the correct category and subcategory. If an issue is identified, review and update the online category and online subcategory in PIM.

●      Customer Journey: Test whether customers can easily find your best-selling products through navigation, search, category browsing, and brand pages.

Product Detail Page (PDP) Optimisation

●      Product Content Benchmarking: Compare your PDP content on David Jones against your own website to ensure consistency.

●      Product Names: Ensure product names are clear, accurate, and optimised for customer search behaviour. Consult our Style Guide for more information.

●      Product Descriptions: Confirm product copy is detailed, informative, and aligned with best-practice SEO standards. Consult our style guide for more information

●      Editorial Imagery: Review the quality and quantity of editorial imagery and ensure it is comparable to content on your own website.

●      Video Content: Consider providing product videos to enhance customer engagement. Contact David Jones to arrange loading of video assets.

●      Product Attributes: Ensure all relevant attributes are populated in PIM, including collection, pattern, fabrication, fit, colour, and any other key customer decision-making information. Prioritise the attributes most relevant to product discoverability. This will ensure customers can locate your products when using the onsite filtering.

Brand Page Optimisation

●      Brand Page Content: Review the text content displayed on your David Jones brand page and update where required to ensure it remains relevant and current.

●      Traffic Acquisition: Consider opportunities to direct customers from your own channels to your David Jones brand page to increase visibility and traffic. An opportunity is to include your DJ’s locations in your Find In Store information page.